Comments on: Dark Games http://thisisviolence.net/2009/06/14/dark-games/ fact after inaccurate fact Mon, 26 Jul 2010 17:28:39 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Justin Spohn http://thisisviolence.net/2009/06/14/dark-games/comment-page-1/#comment-16 Justin Spohn Mon, 15 Jun 2009 19:32:31 +0000 http://thisisviolence.net/?p=144#comment-16 Makes total sense. I can't speak to the dating aspect of things, though I'm happy to help in way possible. To the first part though, I agree, I'm not sure it's possible or even desirable for a company to strive for the same type of authenticity an individual might. What "authentic" means is variable. Makes total sense. I can’t speak to the dating aspect of things, though I’m happy to help in way possible. To the first part though, I agree, I’m not sure it’s possible or even desirable for a company to strive for the same type of authenticity an individual might. What “authentic” means is variable.

]]> By: Kirsten Blair http://thisisviolence.net/2009/06/14/dark-games/comment-page-1/#comment-15 Kirsten Blair Mon, 15 Jun 2009 17:36:35 +0000 http://thisisviolence.net/?p=144#comment-15 I have been thinking about these same topics. I tend to how things relate offline to brands first though but we're on the same train here so bare with me. Authenticity. Over the weekend I thought about this a lot. I think we use the word authentic too lightly. I think we should start to qualify it every time it's used. Something that is really authentic is honest, created from necessity or extreme passion, void of pretense. For instance, a taco stand in Portland isn't "authentic" it is in the style of authentic mexican food. I know very few brands that can claim real authenticity. But that doesn't mean they can't be invested in an authentic style or support the people, groups, places and brands that are actually authentic. Removing the expectation that a brand is authentic to something already existing, opens the door for them to be honest, passionate, and tell their own authentic story. The second thought this post sparked was how much this read like a dating manual. There are general guidelines to dating. Who asks who out, who calls and when. But the actual chemistry and personality you both have changes those rules. Everyone is different. I obviously haven't figured out dating, but should I? Or should it be organic, authentic (read: honest and without pretense), and something I actually enjoy? Hopefully that all made some sort of sense. I have been thinking about these same topics. I tend to how things relate offline to brands first though but we’re on the same train here so bare with me.

Authenticity. Over the weekend I thought about this a lot. I think we use the word authentic too lightly. I think we should start to qualify it every time it’s used.

Something that is really authentic is honest, created from necessity or extreme passion, void of pretense.

For instance, a taco stand in Portland isn’t “authentic” it is in the style of authentic mexican food.

I know very few brands that can claim real authenticity. But that doesn’t mean they can’t be invested in an authentic style or support the people, groups, places and brands that are actually authentic. Removing the expectation that a brand is authentic to something already existing, opens the door for them to be honest, passionate, and tell their own authentic story.

The second thought this post sparked was how much this read like a dating manual. There are general guidelines to dating. Who asks who out, who calls and when. But the actual chemistry and personality you both have changes those rules. Everyone is different. I obviously haven’t figured out dating, but should I? Or should it be organic, authentic (read: honest and without pretense), and something I actually enjoy?

Hopefully that all made some sort of sense.

]]>