I know this video is a few weeks old, but I keep coming back to it. Partly because it’s just funny to watch, but mostly because it’s such a great example of advertising mentally in an experience world. What we have is the difference between wanting to tell people your brand is fun, and exciting, [...]
Entries from November 28th, 2009
signifiers of good brand experience vs good brand experience
November 28th, 2009 · No Comments · Advertising
Tags:Advertising·brand·experience
Proto-idea: Asymmetrical Brand Landscape
November 11th, 2009 · 10 Comments · Theory
Note: I’m going to try something new here. In the past, I’ve spent what I think was a disproportionate amount of time researching and preparing blog posts. Which is not to say that either of those things are bad, but in my case, I’m just not sure my posts where any better for it. With [...]
Tags:Advertising·brand·social web
Dicktowel.com!
November 10th, 2009 · No Comments · Advertising, Stuff I Like
God I love this stuff! If you’re unfamiliar with it, FX’s It’s Always Sunny in Philadelphia is a sitcom revolving 5 essentially mentally ill, anti-social people running a bar in Philadelphia. Always outstanding, the last episode which revolved around merchandising for the bar, raised the topic of advertising in a way that was both genuinely [...]
Tags:arg·dicktowel·Its Always Sunny
I’m Back!
November 8th, 2009 · 1 Comment · Advertising
So, I have a good reason for my lack blog action the last 3 months: on July 22nd Dave Allen (@daveatfight) and I started the digital strategy firm Fight. Since then things have been fairly bananas: big things like working with our first client, the addition of Rob Shields, and trying to find an office; [...]
Tags:Advertising·ethics