this is violence

signifiers of good brand experience vs good brand experience

November 28th, 2009 · No Comments · Advertising

I know this video is a few weeks old, but I keep coming back to it. Partly because it’s just funny to watch, but mostly because it’s such a great example of advertising mentally in an experience world. What we have is the difference between wanting to tell people your brand is fun, and exciting, and all about them; and actually being those things.

You can’t really fake this anymore.

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