On December 7th I gave this presentation at the PSU Interactive Marketing Conference outlining how a brand or agency can begin to look at the value of creating meaning for their customers through mobile rather than viewing it a channel for pushing advertising.
NOTE: I feel I should take this opportunity to point out a small, tiny, insignificant change in this deck compared to the one I presented. If you were in the audience you heard me say that there are 600 million mobile operators in the world. This is not true. Though it would really help this economy if it were. There are in fact just 600 mobile operators worldwide. While making numerical errors in the range of 6 orders of magnitude are nothing new to me and well within my own personal margin of error, I’d like to apologize to both my audience as well as the 599,999,400 imaginary mobile carriers I just put out of business.
Dear Marketers – The Web Is Not A TV Channel // Jan 4, 2010 at 11:18 am
[...] bringing the relationship of both time and space into this equation. I used this Tobaccowala quote in my mobile deck, and I think it applies [...]