What’s the ROI of answering the phone? What’s the ROI of watering your lawn? What’s the ROI of putting on pants? What’s the ROI of having restrooms in your restaurant? These are all actual lines I’ve heard, just this week, in support of ignoring the role of ROI in establishing the effectiveness of brand efforts [...]
Entries from February 17th, 2010
We’re not here this week. Next week back to normal.
February 11th, 2010 · 6 Comments · Advertising
I was reading this today about Belgian agencies holding a “virtual strike” against their…potential clients?…in an effort to show their….value?… I don’t know. Something. The whole thing seems very conceptually messy and comes off like the whining of the prima donnas I think most people believe make up the ad industry. Setting aside for a [...]
Tags:Advertising·agencies·ROI·strategy
Introduction to Iterative Marketing
February 10th, 2010 · 6 Comments · Theory
The first week of February I was in New Orleans presenting this deck for WebTrends Engage conference. Iterative Marketing As you can probably guess from the title, the goal of the session was get people thinking about a different way to look at how brands relate to their audience, how agencies can more consistently deliver [...]
Tags:Advertising·agencies·brand·engage·metrics·presentation·ROI·strategy·webtrends