Comments on: Introduction to Iterative Marketing http://thisisviolence.net/2010/02/10/introduction-to-iterative-marketing/ fact after inaccurate fact Tue, 07 Sep 2010 18:27:54 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Iterating in the Real World: Iterative Marketing, Part 3 « Official Webtrends Company Blog http://thisisviolence.net/2010/02/10/introduction-to-iterative-marketing/comment-page-1/#comment-791 Iterating in the Real World: Iterative Marketing, Part 3 « Official Webtrends Company Blog Tue, 06 Jul 2010 23:45:45 +0000 http://thisisviolence.net/?p=503#comment-791 [...] at the Webtrends Engage conference about iterative marketing, you can flip through it on his blog. You can follow him on Twitter [...] [...] at the Webtrends Engage conference about iterative marketing, you can flip through it on his blog. You can follow him on Twitter [...]

]]> By: Culture for Change: Iterative Marketing Part 2 | Official Webtrends Company Blog http://thisisviolence.net/2010/02/10/introduction-to-iterative-marketing/comment-page-1/#comment-718 Culture for Change: Iterative Marketing Part 2 | Official Webtrends Company Blog Thu, 17 Jun 2010 23:42:39 +0000 http://thisisviolence.net/?p=503#comment-718 [...] at the Webtrends Engage conference about iterative marketing, you can flip through it on his blog. You can follow him on Twitter [...] [...] at the Webtrends Engage conference about iterative marketing, you can flip through it on his blog. You can follow him on Twitter [...]

]]> By: Tweets that mention Introduction to Iterative Marketing -- Topsy.com http://thisisviolence.net/2010/02/10/introduction-to-iterative-marketing/comment-page-1/#comment-578 Tweets that mention Introduction to Iterative Marketing -- Topsy.com Fri, 14 May 2010 22:07:15 +0000 http://thisisviolence.net/?p=503#comment-578 [...] This post was mentioned on Twitter by Mike Arauz and Toby Daniels, Carlos Bronze. Carlos Bronze said: RT @mikearauz: really like this deck on Iterative Marketing by @adognamedpants http://bit.ly/c8yCcX #bookmark #strategy [...] [...] This post was mentioned on Twitter by Mike Arauz and Toby Daniels, Carlos Bronze. Carlos Bronze said: RT @mikearauz: really like this deck on Iterative Marketing by @adognamedpants http://bit.ly/c8yCcX #bookmark #strategy [...]

]]> By: The Ishtar ProblemIterative Marketing Part 1 | Official Webtrends Company Blog http://thisisviolence.net/2010/02/10/introduction-to-iterative-marketing/comment-page-1/#comment-577 The Ishtar ProblemIterative Marketing Part 1 | Official Webtrends Company Blog Fri, 14 May 2010 21:05:36 +0000 http://thisisviolence.net/?p=503#comment-577 [...] at the Webtrends Engage conference about iterative marketing, you can flip through it on his blog. You can follow him on Twitter [...] [...] at the Webtrends Engage conference about iterative marketing, you can flip through it on his blog. You can follow him on Twitter [...]

]]> By: Justin Spohn http://thisisviolence.net/2010/02/10/introduction-to-iterative-marketing/comment-page-1/#comment-319 Justin Spohn Fri, 19 Feb 2010 00:03:06 +0000 http://thisisviolence.net/?p=503#comment-319 yeah - I have yet to find a way to get agencies to bring concepts like metrics and analysis to the table in any meaningful way. So much so that I just had to start my own. That said, I believe the best the CD's going forward are going to be the ones that understand the role of what they do in the business sense, and that should lead them to wanting more info, not less. One can dream any way, right? yeah – I have yet to find a way to get agencies to bring concepts like metrics and analysis to the table in any meaningful way. So much so that I just had to start my own. That said, I believe the best the CD’s going forward are going to be the ones that understand the role of what they do in the business sense, and that should lead them to wanting more info, not less.

One can dream any way, right?

]]> By: Charlie Quirk http://thisisviolence.net/2010/02/10/introduction-to-iterative-marketing/comment-page-1/#comment-315 Charlie Quirk Wed, 17 Feb 2010 23:00:53 +0000 http://thisisviolence.net/?p=503#comment-315 Great slideshow Justin, You've demonstrated the exhaustive analysis required to ensure tactics march in lockstep with strategy. Mitigating risk has never been the strong suit of agencies. What's worse, it seems like the more reputable the agency, the greater the hubris, so the perceived need for a plan B safety net is smaller. I agree with your point on the Fight blog that metrics are often overlooked. I can understand why -- they are the least sexy component of creating a campaign. At the same time they're the most vital in determining whether forward progress is being made and that the objectives of the campaign are being met. Great slideshow Justin,

You’ve demonstrated the exhaustive analysis required to ensure tactics march in lockstep with strategy. Mitigating risk has never been the strong suit of agencies. What’s worse, it seems like the more reputable the agency, the greater the hubris, so the perceived need for a plan B safety net is smaller.

I agree with your point on the Fight blog that metrics are often overlooked. I can understand why — they are the least sexy component of creating a campaign. At the same time they’re the most vital in determining whether forward progress is being made and that the objectives of the campaign are being met.

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