The nice thing about dictatorships is that they get things done. There is no “in between” with a dictatorship like there is with a democracy, no compromise. In a way, this is what makes Apple great. Under Jobs, the direction of the brand has had a singular focus on producing his vision of great experiences [...]
Entries from April 9th, 2010
A Very Sad Tiger
April 7th, 2010 · 10 Comments · Letters to Brands
A lot of people seem to think the latest Nike spot, effectively marking Wood’s return to Golf and the brand, is some kind of bold and daring piece. I have to disagree with these people. If you haven’t seen it, take a watch: While it has all the affectations of a serious and daring spot [...]
Tags:Advertising·brand·Nike·society·tiger
Ways of Seeing the World
April 6th, 2010 · 3 Comments · Off Topic
This sheet, comparing the upcoming HP Slate to the iPad has been making the rounds for the last couple days and I think it says a lot about the difference in how HP, or their customers, see the world in contrast to Apple. Note that every aspect of each device that HP pulls out is [...]