February 2011
11 posts
1 tag
Some Things for you to Read
There seems to be some sort of proportional, self-sustaining relationship between the amount I read and the amount I write. Here are two sites I’ve been reading from a lot recently that I think are pretty great.
Thought Catalog
As best I can tell this is a bunch of people who write for other publications all just riffing on whatever they’re thinking about at that moment. As...
January 2011
10 posts
3 tags
Super Bowl ads – Good Idea or Money Ill Spent? «... →
It’s nice to see some strategic rationale behind a company making this sort of investment. Best Buys seems to have thought this one through about as much as possible: Why Broadcast? Why TV? Why Super Bowl? They layout their feeling for all three. I think a lot of companies consider only that the event is “big” without considering if it’s the right kind of...
4 tags
Gladwell and Shirky Debate the Role of Digital... →
Sometimes I wonder why I didn’t just call this site “What Clay Shirky Said” and call it a day.
Here he breaks down the idea that digital networks have no effect on social change. Hopefully once and for all.
“…these changes do not allow otherwise uncommitted groups to take effective political action. They do, however, allow committed groups to play by new...
4 tags
Feast Your Eyes: The Mystery of McDonald's... →
There is a meme that floats around the ad industry that says something to the effect “Good ideas are easy, making things is hard.” It’s a fairly stupid idea (thinking about it now, I love the concept of a self-defeating meme) - and when I see ads like this I think “good ideas are so rare.”
7 tags
The Longview: Old Spice on Twitter
Back in August I wrote about some data I had collected on the Old Spice Twitter account and now, six months of data later, it seems like a good time to hang up this project and move on to something else.
Before I do that though, I thought it would be good to take a look at what happened, think a little about what I would have done differently, and finally to publish the data I collected.
What...
5 tags
Apple and Research
“None. It isn’t the consumers’ job to know what they want.”
- Steve Jobs in response to the question “How much market research did you do for the iPad?”
That research isn’t always something that’s loved by the ad industry shouldn’t be news to anyone. And the “Apple doesn’t do research” meme has proven a convenient out for many people...
3 tags
Twitter Click Through Rates - BRYCE DOT VC →
“Don’t look at your stats”. That was the advice given to me by a good friend shortly after I started posting here more frequently. It was well intentioned and came from a very genuine place. Basically, he was concerned that if I paid attention to the traffic numbers I would get discouraged and…
- brycedotvc
My friend Dave Ewald sent me a link to this story last night and I loved it....
3 tags
Voyeuristic Blogger Portraits Put Faces to URLs |... →
It’s everything I love in one post: candid photos of internet famous bloggers. Hot.
3 tags
A Tale of Two Tumblrs
Disclaimer: Here is a little post in which I will completely over-analyize what is actually just a simple, mildly funny joke.
There are two Tumblr sites that have been making the rounds the last couple weeks that are so similar I’m nearly sure one was inspired by the other. Each is the kind of site that’s funny in that observational, “yeah - I know exactly what you mean”,...
1 tag
“…people in the newspaper industry saw the web as a newspaper. People in TV...”
– The Web Is a Customer Service Medium (Ftrain.com)