Remember a few weeks ago when Nike dropped their commercial for the World Cup and it was the best commercial ever? And then remember when everyone was pointing to the survey showing that Nike and swooped in and stolen all the World Cup buzz from Adidas? Well – this came out today. I’m always hesitant [...]
Entries Tagged as 'Advertising'
The Steak is so Cliche
June 6th, 2010 · No Comments · Advertising
My friend (and former Fight-er) Dave Allen just emailed me a link to this article and asked me what I thought about it. Here is how I responded: I think the author is well intentioned, and in a lot of ways, dead on about the issues of advertising online. My issue is that I don’t [...]
Face of Media
June 1st, 2010 · No Comments · Advertising
Last week I had a chance to sit down with Bret Bernhoft from the Face of Media podcast to talk about brands on the web, what competition means now, and a little about what Fight is up to these days. You can listen to part one here. And Part two here. For you convenience, I [...]
Tags:Advertising·agencies·brand·Bret Bernhoft·Flickr·society·strategy
Why I Love Advertising
May 17th, 2010 · 1 Comment · Advertising
I spend most of time here talking about how awful things are in advertising right now, especially online. I really think the web has brought a cultural sea change that most agencies still haven’t wrapped their heads around and it’s marginalized the importance of their work. All that said, there is a reason I got [...]
Tags:Advertising·agencies·brand·Nike
More about Iteration
May 14th, 2010 · No Comments · Advertising
The first in a series of three posts I’m working on for WebTrends about iteration in digital marketing. As a bonus, Ishtar makes an appearance!
Tags:Advertising·agencies·iteration·strategy·theory·webtrends