What’s the ROI of answering the phone?
What’s the ROI of watering your lawn?
What’s the ROI of putting on pants?
What’s the ROI of having restrooms in your restaurant?
These are all actual lines I’ve heard, just this week, in support of ignoring the role of ROI in establishing the effectiveness of brand efforts in the social media [...]
Entries Tagged as 'Advertising'
ROI + Pants
February 17th, 2010 · 5 Comments · Advertising
We’re not here this week. Next week back to normal.
February 11th, 2010 · 3 Comments · Advertising
I was reading this today about Belgian agencies holding a “virtual strike” against their…potential clients?…in an effort to show their….value?…
I don’t know. Something.
The whole thing seems very conceptually messy and comes off like the whining of the prima donnas I think most people believe make up the ad industry.
Setting aside for a moment the [...]
Tags:Advertising·agencies·ROI·strategy
The Reason for the Plan
January 20th, 2010 · 1 Comment · Advertising
“The United States, which has been in existence since 1789 has never had a plan, the United States does not have outcome based indicators [...] it’s no wonder we’re a mess, we don’t know where we’re going, we don’t know what’s working, we don’t know what’s not working…”
David Walker, author of “Comeback America”
David Walker was [...]
Shooting Ourselves in the “Engagment” Face
January 7th, 2010 · 2 Comments · Advertising
It all started Thursday morning when I saw this tweet. Describing himself as “In the zone”, the author proceeds to spend three minutes railing against the concept of ROI in web based marketing, claiming that ROI is the tool of the fearful and that key to effective marketing is…something else. This type of proud and [...]
Tags:agencies·ROI·social web
signifiers of good brand experience vs good brand experience
November 28th, 2009 · No Comments · Advertising
I know this video is a few weeks old, but I keep coming back to it. Partly because it’s just funny to watch, but mostly because it’s such a great example of advertising mentally in an experience world. What we have is the difference between wanting to tell people your brand is fun, and exciting, [...]
Tags:Advertising·brand·experience