The nice thing about dictatorships is that they get things done. There is no “in between” with a dictatorship like there is with a democracy, no compromise. In a way, this is what makes Apple great. Under Jobs, the direction of the brand has had a singular focus on producing his vision of great experiences [...]
Entries Tagged as 'Advertising'
God Save the Nerds
March 22nd, 2010 · 1 Comment · Advertising
There seems to be a lot of concern recently that A) Advertising is in crisis, and B) That nerds, MBAs, bean-counters, data, numbers and/or strategists are to blame While I agree there is reason to worry, I’m quite certain the underlying problem has nothing to do with nerds, or MBA’s, strategists or…numbers. Rather I believe [...]
ROI + Pants
February 17th, 2010 · 9 Comments · Advertising
What’s the ROI of answering the phone? What’s the ROI of watering your lawn? What’s the ROI of putting on pants? What’s the ROI of having restrooms in your restaurant? These are all actual lines I’ve heard, just this week, in support of ignoring the role of ROI in establishing the effectiveness of brand efforts [...]
We’re not here this week. Next week back to normal.
February 11th, 2010 · 6 Comments · Advertising
I was reading this today about Belgian agencies holding a “virtual strike” against their…potential clients?…in an effort to show their….value?… I don’t know. Something. The whole thing seems very conceptually messy and comes off like the whining of the prima donnas I think most people believe make up the ad industry. Setting aside for a [...]
Tags:Advertising·agencies·ROI·strategy
The Reason for the Plan
January 20th, 2010 · 1 Comment · Advertising
“The United States, which has been in existence since 1789 has never had a plan, the United States does not have outcome based indicators [...] it’s no wonder we’re a mess, we don’t know where we’re going, we don’t know what’s working, we don’t know what’s not working…” David Walker, author of “Comeback America” David [...]