I’m not sure why I torture myself like this, but I was reading AdWeek again, and found this article about the struggles of print designers moving to digital. The article itself is a sort of sad commentary on a silly war I thought ended 10 years ago: digital = new kids; print = old guys [...]
Entries Tagged as 'Theory'
Introduction to Iterative Marketing
February 10th, 2010 · 6 Comments · Theory
The first week of February I was in New Orleans presenting this deck for WebTrends Engage conference. Iterative Marketing As you can probably guess from the title, the goal of the session was get people thinking about a different way to look at how brands relate to their audience, how agencies can more consistently deliver [...]
Tags:Advertising·agencies·brand·engage·metrics·presentation·ROI·strategy·webtrends
Creating Meaning Experiences in the Mobile Space
December 8th, 2009 · 1 Comment · Theory
On December 7th I gave this presentation at the PSU Interactive Marketing Conference outlining how a brand or agency can begin to look at the value of creating meaning for their customers through mobile rather than viewing it a channel for pushing advertising. Creating Meaningful Experiences in the Mobile Space View more documents from justinatfight. [...]
Proto-idea: Asymmetrical Brand Landscape
November 11th, 2009 · 10 Comments · Theory
Note: I’m going to try something new here. In the past, I’ve spent what I think was a disproportionate amount of time researching and preparing blog posts. Which is not to say that either of those things are bad, but in my case, I’m just not sure my posts where any better for it. With [...]
Tags:Advertising·brand·social web