Things I Liked #2
Virgin Air Apps
I loved Virgins first app Flying Without Fear so much I used it as an example of a brand getting mobile app development right when I spoke at PSU’s Internet Marketing Conference back in December.
They’ve followed up with another one I like - Jet Lag Fighter
In both cases, I like that Virgin is looking at the totality of a customers experience with them. In the case of Flying Without Fear, they’re targeting people with a predisposition to not liking Virgins core product offering and trying to address it. The interface is dead simple and because the application is mostly audio, it means the user doesn’t have to spend their time interfacing with the app to get what they need out of it. Jet Lag Fighter is much the same. It takes a key negative experience of traveling and attempts to remedy it. Because Jet Lag Fighter is something you’d use specifically when you’re not interfacing with Virgin’s main product, makes it a great brand play too.
Overall, two great examples of a brand understanding their ecosystem, their customer, their brand, and their technology.
Media Diet
It takes me about 45 minutes after I turn my computer on in the morning to catch up with all the sites I read everyday, twitter, and a list of RSS feeds that I work diligently to keep trim. That said, I can’t help but wonder if I’m spending my time reading the best things I can.
What I Read is The Atlantic Wire’s regular series asking people of all stripes what they’re reading. While it’s not just online reading, it does slant heavily that way, so it’s pretty easy to sample the recommendations for your own use.
I love this site for two reasons: First, I like being able to see what smart people reading. From the most recent entry - Clay Shirky, to Terry Gross, to Ezra Klein it’s pretty fun to see where there is reassuring overlap and where I might be able to pick up some new stuff. (Side note: Shirly doesn’t read tech blogs, which makes me think I should’t read tech blogs, but if tech blogs are wrong…)
The site also fills a non-trivial need I have to know what famous/smart people do in their free time. Do with that what you will.
Put This On
I had a chance a few years ago to move to New York permanently. I had a great job offer with a great company in a city I’ve loved my whole life. In the end though, as much as I love NYC, I just couldn’t leave Portland. Portland is a easy city to live in, maybe that makes me soft, I don’t know, but I like it.
What I don’t like though is that it’s one of the few cities I know of where there is such a thing as “my nice running shoes.” These are the shoes people wear when they want to be “fancy.” Portland is also home of the “nice hoodie”, “nice parka”, and “nice hat with ears”. Mostly this is fine, but some times it’s nice to see people going out without looking like their camping.
Since I started Fight, I’ve to make a conscious effort to try and dress more like a grown-up, and this is why I like Put This On. Men’s style can go so wrong so easy, and more often than not these days it seems to trend between “childish” and “douche-y.” PTO is all about how to take things that used to be basics and bring them back. Pant’s that fit, a nice tie, nice shoes. Things your grandfather wore every day and looked awesome.
Meet the Facts
I love politics. I grew up in a fairly political family where debating issues remains a pretty standard way to pass time. What I don’t like anymore are political talk shows.
Meet The Press is a Sunday morning stalwart, broadcast continuously since the late 40’s. Like most political shows though, recently it’s become more a place for politicians and business leaders to get some free airtime than a place of even moderate debate.
Enter Meet the Facts. Another example of the asymmetrical nature of the web, MTF was launched after numerous pleas for the show to simply fact check its own guests. Started by a couple college students, the site has gained the attention of people like NYU professor Jay Rosen, an early critic of the state of political journalism on T.V., as well as NPR and the Huffington Post.
My favorite part of the whole program is that the creators have offered to give the entire site to Meet The Press if they will just start fact checking.
“If NBC News and the staff of Meet the Press agree to permanently institute a public fact-checking system for everything guests say on the air, we think they should absolutely name that feature “Meet the Facts” and we will gladly transfer over the domain name, Twitter username, and Facebook page username for their use, and at no cost.”
If It Was My Home
I feel weird putting this here as something I “liked”. Maybe “appreciate” is a better word? At any rate, among the many great and important projects people have done in response to the gulf oil spill, this one really drove home for me the massiveness of it geographically.
Sitting here in Northeast Portland and recognizing that there is oil coving an area that would reach well out west into the Pacific and and far enough east to pass Mt. Hood is staggering. Combining that with utterly heart wrenching photos (caution, these are disturbing) from The Big Picture of the devastated wildlife in the spill begins to make concrete to someone sitting 2,000 miles away the level of tragedy taking place. If you have the means, and you’d like - you can donate here.
