Link: Steve Jobs and the Eureka Myth - Adrian Slywotzky - Harvard Business Review
But the idea, so common in this week’s media coverage, that Jobs was an inspired savant who succeeded by taking big risks on personal hunches, is way off the mark. Rather than worship at the altar of inspiration and “going with your gut,” the rest of us should use this moment to consider the fundamental strategies that drove Apple’s success.
Good article on how great ideas - in this case Apple’s - actually happen.
via Daring Fireball
