What’s the ROI of answering the phone?
What’s the ROI of watering your lawn?
What’s the ROI of putting on pants?
What’s the ROI of having restrooms in your restaurant?
These are all actual lines I’ve heard, just this week, in support of ignoring the role of ROI in establishing the effectiveness of brand efforts in the social media [...]
Entries Tagged as 'Advertising'
ROI + Pants
February 17th, 2010 · 5 Comments · Advertising
We’re not here this week. Next week back to normal.
February 11th, 2010 · 5 Comments · Advertising
I was reading this today about Belgian agencies holding a “virtual strike” against their…potential clients?…in an effort to show their….value?…
I don’t know. Something.
The whole thing seems very conceptually messy and comes off like the whining of the prima donnas I think most people believe make up the ad industry.
Setting aside for a moment the [...]
Tags:Advertising·agencies·ROI·strategy
Introduction to Iterative Marketing
February 10th, 2010 · 2 Comments · Theory Stuff
The first week of February I was in New Orleans presenting this deck for WebTrends Engage conference.
Iterative Marketing
As you can probably guess from the title, the goal of the session was get people thinking about a different way to look at how brands relate to their audience, how agencies can more consistently deliver better experiences [...]
Tags:Advertising·agencies·brand·engage·metrics·presentation·ROI·strategy·webtrends
Apples Win, Wrapped in a Miss, Rolled in Confusion
January 27th, 2010 · 15 Comments · Things I Know Nothing About
Lets get one thing straight: if, after todays press event, you still think the iPad is an oversized iPhone, you’re being stupid.
The iPad is Apple’s reconceptualization of what a computer is to a regular person.
Therein lies the challenge of todays event, and one of Apples two biggest failing with the iPad launch. First off, in [...]
Tags:Advertising·Apple·iPhone·mobile·society
The Reason for the Plan
January 20th, 2010 · 1 Comment · Advertising
“The United States, which has been in existence since 1789 has never had a plan, the United States does not have outcome based indicators [...] it’s no wonder we’re a mess, we don’t know where we’re going, we don’t know what’s working, we don’t know what’s not working…”
David Walker, author of “Comeback America”
David Walker was [...]