Remember a few weeks ago when Nike dropped their commercial for the World Cup and it was the best commercial ever? And then remember when everyone was pointing to the survey showing that Nike and swooped in and stolen all the World Cup buzz from Adidas? Well – this came out today. I’m always hesitant [...]
Entries Tagged as 'Advertising'
Toast indeed
June 25th, 2010 · 2 Comments · Letters to Brands
“For marketers … this is actually turning out, in my view, to be an ad-serving machine” – Kostas Mallios, Microsoft’s general manager for Strategy and Business Development Back in April, when Apple announced iAd as one of it’s “tent poles” of iOS4, I was pretty ready to just hold for Windows Mobile 7 and see [...]
Culture for Change
June 17th, 2010 · No Comments · Theory
One of the reasons I haven’t been writing here as much is because I’ve been writing a couple articles for other sites. One of those is part of a multi-part series for WebTrends on iterative marketing. Part two is now live. If you missed it – part one is here.
The Steak is so Cliche
June 6th, 2010 · No Comments · Advertising
My friend (and former Fight-er) Dave Allen just emailed me a link to this article and asked me what I thought about it. Here is how I responded: I think the author is well intentioned, and in a lot of ways, dead on about the issues of advertising online. My issue is that I don’t [...]
The Importance of Farmville
June 2nd, 2010 · 4 Comments · Theory
Among Time magazine’s 50 Worst Inventions there are many that probably deserve to be there: Hair in a can, the parachute jacket, and popup advertising among them. But two that stuck out to me as being misplaced on the list though were Foursquare and Farmville. Both are regular targets of ridicule as time-sinks, examples of [...]
Tags:Advertising·agencies·brand·ethics·farmville·foursquare·Jane McGonigal·social web·society·strategy