The first in a series of three posts I’m working on for WebTrends about iteration in digital marketing. As a bonus, Ishtar makes an appearance!
Entries Tagged as 'Advertising'
More about Iteration
May 14th, 2010 · No Comments · Advertising
Tags:Advertising·agencies·iteration·strategy·theory·webtrends
Punch the Monkey
April 9th, 2010 · 14 Comments · Advertising
The nice thing about dictatorships is that they get things done. There is no “in between” with a dictatorship like there is with a democracy, no compromise. In a way, this is what makes Apple great. Under Jobs, the direction of the brand has had a singular focus on producing his vision of great experiences [...]
A Very Sad Tiger
April 7th, 2010 · 10 Comments · Letters to Brands
A lot of people seem to think the latest Nike spot, effectively marking Wood’s return to Golf and the brand, is some kind of bold and daring piece. I have to disagree with these people. If you haven’t seen it, take a watch: While it has all the affectations of a serious and daring spot [...]
Tags:Advertising·brand·Nike·society·tiger
ROI + Pants
February 17th, 2010 · 9 Comments · Advertising
What’s the ROI of answering the phone? What’s the ROI of watering your lawn? What’s the ROI of putting on pants? What’s the ROI of having restrooms in your restaurant? These are all actual lines I’ve heard, just this week, in support of ignoring the role of ROI in establishing the effectiveness of brand efforts [...]
We’re not here this week. Next week back to normal.
February 11th, 2010 · 6 Comments · Advertising
I was reading this today about Belgian agencies holding a “virtual strike” against their…potential clients?…in an effort to show their….value?… I don’t know. Something. The whole thing seems very conceptually messy and comes off like the whining of the prima donnas I think most people believe make up the ad industry. Setting aside for a [...]
Tags:Advertising·agencies·ROI·strategy