Among Time magazine’s 50 Worst Inventions there are many that probably deserve to be there: Hair in a can, the parachute jacket, and popup advertising among them. But two that stuck out to me as being misplaced on the list though were Foursquare and Farmville. Both are regular targets of ridicule as time-sinks, examples of [...]
Entries Tagged as 'agencies'
The Importance of Farmville
June 2nd, 2010 · 4 Comments · Theory
Tags:Advertising·agencies·brand·ethics·farmville·foursquare·Jane McGonigal·social web·society·strategy
Face of Media
June 1st, 2010 · No Comments · Advertising
Last week I had a chance to sit down with Bret Bernhoft from the Face of Media podcast to talk about brands on the web, what competition means now, and a little about what Fight is up to these days. You can listen to part one here. And Part two here. For you convenience, I [...]
Tags:Advertising·agencies·brand·Bret Bernhoft·Flickr·society·strategy
Why I Love Advertising
May 17th, 2010 · 1 Comment · Advertising
I spend most of time here talking about how awful things are in advertising right now, especially online. I really think the web has brought a cultural sea change that most agencies still haven’t wrapped their heads around and it’s marginalized the importance of their work. All that said, there is a reason I got [...]
Tags:Advertising·agencies·brand·Nike
More about Iteration
May 14th, 2010 · No Comments · Advertising
The first in a series of three posts I’m working on for WebTrends about iteration in digital marketing. As a bonus, Ishtar makes an appearance!
Tags:Advertising·agencies·iteration·strategy·theory·webtrends
God Save the Nerds
March 22nd, 2010 · 1 Comment · Advertising
There seems to be a lot of concern recently that A) Advertising is in crisis, and B) That nerds, MBAs, bean-counters, data, numbers and/or strategists are to blame While I agree there is reason to worry, I’m quite certain the underlying problem has nothing to do with nerds, or MBA’s, strategists or…numbers. Rather I believe [...]