What’s the ROI of answering the phone? What’s the ROI of watering your lawn? What’s the ROI of putting on pants? What’s the ROI of having restrooms in your restaurant? These are all actual lines I’ve heard, just this week, in support of ignoring the role of ROI in establishing the effectiveness of brand efforts [...]
Entries Tagged as 'agencies'
We’re not here this week. Next week back to normal.
February 11th, 2010 · 6 Comments · Advertising
I was reading this today about Belgian agencies holding a “virtual strike” against their…potential clients?…in an effort to show their….value?… I don’t know. Something. The whole thing seems very conceptually messy and comes off like the whining of the prima donnas I think most people believe make up the ad industry. Setting aside for a [...]
Tags:Advertising·agencies·ROI·strategy
Introduction to Iterative Marketing
February 10th, 2010 · 6 Comments · Theory
The first week of February I was in New Orleans presenting this deck for WebTrends Engage conference. Iterative Marketing As you can probably guess from the title, the goal of the session was get people thinking about a different way to look at how brands relate to their audience, how agencies can more consistently deliver [...]
Tags:Advertising·agencies·brand·engage·metrics·presentation·ROI·strategy·webtrends
The Reason for the Plan
January 20th, 2010 · 1 Comment · Advertising
“The United States, which has been in existence since 1789 has never had a plan, the United States does not have outcome based indicators [...] it’s no wonder we’re a mess, we don’t know where we’re going, we don’t know what’s working, we don’t know what’s not working…” David Walker, author of “Comeback America” David [...]
Shooting Ourselves in the “Engagment” Face
January 7th, 2010 · 2 Comments · Advertising
It all started Thursday morning when I saw this tweet. Describing himself as “In the zone”, the author proceeds to spend three minutes railing against the concept of ROI in web based marketing, claiming that ROI is the tool of the fearful and that key to effective marketing is…something else. This type of proud and [...]
Tags:agencies·ROI·social web