The first week of February I was in New Orleans presenting this deck for WebTrends Engage conference.
Iterative Marketing
As you can probably guess from the title, the goal of the session was get people thinking about a different way to look at how brands relate to their audience, how agencies can more consistently deliver better experiences [...]
Tags:Advertising·agencies·brand·engage·metrics·presentation·ROI·strategy·webtrends
On December 7th I gave this presentation at the PSU Interactive Marketing Conference outlining how a brand or agency can begin to look at the value of creating meaning for their customers through mobile rather than viewing it a channel for pushing advertising.
Creating Meaningful Experiences in the Mobile Space
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NOTE: I feel [...]
I know this video is a few weeks old, but I keep coming back to it. Partly because it’s just funny to watch, but mostly because it’s such a great example of advertising mentally in an experience world. What we have is the difference between wanting to tell people your brand is fun, and exciting, [...]
Tags:Advertising·brand·experience
Note: I’m going to try something new here. In the past, I’ve spent what I think was a disproportionate amount of time researching and preparing blog posts. Which is not to say that either of those things are bad, but in my case, I’m just not sure my posts where any better for it. With [...]
Tags:Advertising·brand·social web
We’ll set aside for a second the fact that I showed up at Portland’s Pioneer Square at 11pm based on highly dubious reports of a surprise Dave Chappelle show at midnight, and that I waited packed in with 4000 drunk and high morons (but not you, you’re terrific) for 2 hours, and that I [...]