Last week I had a chance to sit down with Bret Bernhoft from the Face of Media podcast to talk about brands on the web, what competition means now, and a little about what Fight is up to these days. You can listen to part one here. And Part two here. For you convenience, I [...]
Entries Tagged as 'brand'
Face of Media
June 1st, 2010 · No Comments · Advertising
Tags:Advertising·agencies·brand·Bret Bernhoft·Flickr·society·strategy
Why I Love Advertising
May 17th, 2010 · 1 Comment · Advertising
I spend most of time here talking about how awful things are in advertising right now, especially online. I really think the web has brought a cultural sea change that most agencies still haven’t wrapped their heads around and it’s marginalized the importance of their work. All that said, there is a reason I got [...]
Tags:Advertising·agencies·brand·Nike
A Very Sad Tiger
April 7th, 2010 · 10 Comments · Letters to Brands
A lot of people seem to think the latest Nike spot, effectively marking Wood’s return to Golf and the brand, is some kind of bold and daring piece. I have to disagree with these people. If you haven’t seen it, take a watch: While it has all the affectations of a serious and daring spot [...]
Tags:Advertising·brand·Nike·society·tiger
Ways of Seeing the World
April 6th, 2010 · 3 Comments · Off Topic
This sheet, comparing the upcoming HP Slate to the iPad has been making the rounds for the last couple days and I think it says a lot about the difference in how HP, or their customers, see the world in contrast to Apple. Note that every aspect of each device that HP pulls out is [...]
Introduction to Iterative Marketing
February 10th, 2010 · 6 Comments · Theory
The first week of February I was in New Orleans presenting this deck for WebTrends Engage conference. Iterative Marketing As you can probably guess from the title, the goal of the session was get people thinking about a different way to look at how brands relate to their audience, how agencies can more consistently deliver [...]
Tags:Advertising·agencies·brand·engage·metrics·presentation·ROI·strategy·webtrends