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	<title>this is violence &#187; conference</title>
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		<title>Creating Meaning Experiences in the Mobile Space</title>
		<link>http://thisisviolence.net/2009/12/08/creating-meaning-experiences-in-the-mobile-space/</link>
		<comments>http://thisisviolence.net/2009/12/08/creating-meaning-experiences-in-the-mobile-space/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 05:46:24 +0000</pubDate>
		<dc:creator>Justin Spohn</dc:creator>
				<category><![CDATA[Theory]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://thisisviolence.net/?p=359</guid>
		<description><![CDATA[On December 7th I gave this presentation at the PSU Interactive Marketing Conference outlining how a brand or agency can begin to look at the value of creating meaning for their customers through mobile rather than viewing it a channel for pushing advertising. Creating Meaningful Experiences in the Mobile Space View more documents from justinatfight. [...]]]></description>
			<content:encoded><![CDATA[<p>On December 7th I gave this presentation at the PSU Interactive Marketing Conference outlining how a brand or agency can begin to look at the value of creating meaning for their customers through mobile rather than viewing it a channel for pushing advertising.</p>
<div style="width:425px;text-align:left" id="__ss_2675234"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/justinatfight/creating-meaningful-experiences-in-the-mobile-space" title="Creating Meaningful Experiences in the Mobile Space">Creating Meaningful Experiences in the Mobile Space</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobilefinal-091208114710-phpapp01&#038;rel=0&#038;stripped_title=creating-meaningful-experiences-in-the-mobile-space" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobilefinal-091208114710-phpapp01&#038;rel=0&#038;stripped_title=creating-meaningful-experiences-in-the-mobile-space" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/justinatfight">justinatfight</a>.</div>
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<p><em>NOTE: I feel I should take this opportunity to point out a small, tiny, insignificant change in this deck compared to the one I presented. If you were in the audience you heard me say that there are 600 million mobile operators in the world. This is not true. Though it would really help this economy if it were. There are in fact just 600 mobile operators worldwide. While making numerical errors in the range of 6 orders of magnitude are nothing new to me and well within my own personal margin of error, I&#8217;d like to apologize to both my audience as well as the 599,999,400 imaginary mobile carriers I just put out of business.</em></p>
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