I’m not sure why I torture myself like this, but I was reading AdWeek again, and found this article about the struggles of print designers moving to digital. The article itself is a sort of sad commentary on a silly war I thought ended 10 years ago: digital = new kids; print = old guys [...]
Entries Tagged as 'experience'
signifiers of good brand experience vs good brand experience
November 28th, 2009 · No Comments · Advertising
I know this video is a few weeks old, but I keep coming back to it. Partly because it’s just funny to watch, but mostly because it’s such a great example of advertising mentally in an experience world. What we have is the difference between wanting to tell people your brand is fun, and exciting, [...]
Tags:Advertising·brand·experience