The first week of February I was in New Orleans presenting this deck for WebTrends Engage conference.
Iterative Marketing
As you can probably guess from the title, the goal of the session was get people thinking about a different way to look at how brands relate to their audience, how agencies can more consistently deliver better experiences [...]
Tags:Advertising·agencies·brand·engage·metrics·presentation·ROI·strategy·webtrends
“The United States, which has been in existence since 1789 has never had a plan, the United States does not have outcome based indicators [...] it’s no wonder we’re a mess, we don’t know where we’re going, we don’t know what’s working, we don’t know what’s not working…”
David Walker, author of “Comeback America”
David Walker was [...]