There seems to be a lot of concern recently that A) Advertising is in crisis, and B) That nerds, MBAs, bean-counters, data, numbers and/or strategists are to blame While I agree there is reason to worry, I’m quite certain the underlying problem has nothing to do with nerds, or MBA’s, strategists or…numbers. Rather I believe [...]
Entries Tagged as 'metrics'
Introduction to Iterative Marketing
February 10th, 2010 · 6 Comments · Theory
The first week of February I was in New Orleans presenting this deck for WebTrends Engage conference. Iterative Marketing As you can probably guess from the title, the goal of the session was get people thinking about a different way to look at how brands relate to their audience, how agencies can more consistently deliver [...]
Tags:Advertising·agencies·brand·engage·metrics·presentation·ROI·strategy·webtrends
The Reason for the Plan
January 20th, 2010 · 1 Comment · Advertising
“The United States, which has been in existence since 1789 has never had a plan, the United States does not have outcome based indicators [...] it’s no wonder we’re a mess, we don’t know where we’re going, we don’t know what’s working, we don’t know what’s not working…” David Walker, author of “Comeback America” David [...]