The idea that Android is to the mobile space what Windows was to the PC space is an idea that crops up from time to time. My take on this is that the relationship between society and technology is too changed and too dynamic to make any one-to-one comparisons like that. Also, I assume Windows [...]
Entries Tagged as 'mobile'
Punch the Monkey
April 9th, 2010 · 14 Comments · Advertising
The nice thing about dictatorships is that they get things done. There is no “in between” with a dictatorship like there is with a democracy, no compromise. In a way, this is what makes Apple great. Under Jobs, the direction of the brand has had a singular focus on producing his vision of great experiences [...]
Apples Win, Wrapped in a Miss, Rolled in Confusion
January 27th, 2010 · 15 Comments · Things I Know Nothing About
Lets get one thing straight: if, after todays press event, you still think the iPad is an oversized iPhone, you’re being stupid. The iPad is Apple’s reconceptualization of what a computer is to a regular person. Therein lies the challenge of todays event, and one of Apples two biggest failing with the iPad launch. First [...]
Tags:Advertising·Apple·iPhone·mobile·society
Creating Meaning Experiences in the Mobile Space
December 8th, 2009 · 1 Comment · Theory
On December 7th I gave this presentation at the PSU Interactive Marketing Conference outlining how a brand or agency can begin to look at the value of creating meaning for their customers through mobile rather than viewing it a channel for pushing advertising. Creating Meaningful Experiences in the Mobile Space View more documents from justinatfight. [...]