Lets get one thing straight: if, after todays press event, you still think the iPad is an oversized iPhone, you’re being stupid.
The iPad is Apple’s reconceptualization of what a computer is to a regular person.
Therein lies the challenge of todays event, and one of Apples two biggest failing with the iPad launch. First off, in [...]
Entries Tagged as 'mobile'
Apples Win, Wrapped in a Miss, Rolled in Confusion
January 27th, 2010 · 15 Comments · Things I Know Nothing About
Tags:Advertising·Apple·iPhone·mobile·society
Creating Meaning Experiences in the Mobile Space
December 8th, 2009 · 1 Comment · Theory Stuff
On December 7th I gave this presentation at the PSU Interactive Marketing Conference outlining how a brand or agency can begin to look at the value of creating meaning for their customers through mobile rather than viewing it a channel for pushing advertising.
Creating Meaningful Experiences in the Mobile Space
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NOTE: I feel [...]