Remember a few weeks ago when Nike dropped their commercial for the World Cup and it was the best commercial ever? And then remember when everyone was pointing to the survey showing that Nike and swooped in and stolen all the World Cup buzz from Adidas? Well – this came out today. I’m always hesitant [...]
Entries Tagged as 'Nike'
Why I Love Advertising
May 17th, 2010 · 1 Comment · Advertising
I spend most of time here talking about how awful things are in advertising right now, especially online. I really think the web has brought a cultural sea change that most agencies still haven’t wrapped their heads around and it’s marginalized the importance of their work. All that said, there is a reason I got [...]
Tags:Advertising·agencies·brand·Nike
A Very Sad Tiger
April 7th, 2010 · 10 Comments · Letters to Brands
A lot of people seem to think the latest Nike spot, effectively marking Wood’s return to Golf and the brand, is some kind of bold and daring piece. I have to disagree with these people. If you haven’t seen it, take a watch: While it has all the affectations of a serious and daring spot [...]
Tags:Advertising·brand·Nike·society·tiger