Among Time magazine’s 50 Worst Inventions there are many that probably deserve to be there: Hair in a can, the parachute jacket, and popup advertising among them. But two that stuck out to me as being misplaced on the list though were Foursquare and Farmville. Both are regular targets of ridicule as time-sinks, examples of [...]
Entries Tagged as 'social web'
The Importance of Farmville
June 2nd, 2010 · 4 Comments · Theory
Tags:Advertising·agencies·brand·ethics·farmville·foursquare·Jane McGonigal·social web·society·strategy
ROI + Pants
February 17th, 2010 · 9 Comments · Advertising
What’s the ROI of answering the phone? What’s the ROI of watering your lawn? What’s the ROI of putting on pants? What’s the ROI of having restrooms in your restaurant? These are all actual lines I’ve heard, just this week, in support of ignoring the role of ROI in establishing the effectiveness of brand efforts [...]
Shooting Ourselves in the “Engagment” Face
January 7th, 2010 · 2 Comments · Advertising
It all started Thursday morning when I saw this tweet. Describing himself as “In the zone”, the author proceeds to spend three minutes railing against the concept of ROI in web based marketing, claiming that ROI is the tool of the fearful and that key to effective marketing is…something else. This type of proud and [...]
Tags:agencies·ROI·social web
Proto-idea: Asymmetrical Brand Landscape
November 11th, 2009 · 10 Comments · Theory
Note: I’m going to try something new here. In the past, I’ve spent what I think was a disproportionate amount of time researching and preparing blog posts. Which is not to say that either of those things are bad, but in my case, I’m just not sure my posts where any better for it. With [...]
Tags:Advertising·brand·social web
Heathers
August 4th, 2009 · 9 Comments · Uncategorized
People will look at the ashes of Westerburg and say, ‘Now there’s a school that self-destructed, not because society didn’t care, but because the school was society.’” -JD, Heathers Two quick stories: Story One: I think I had a fairly common high-school experience: I got by okay, though I was not what one would call [...]
Tags:ethics·social web·society·Twitter