Among Time magazine’s 50 Worst Inventions there are many that probably deserve to be there: Hair in a can, the parachute jacket, and popup advertising among them. But two that stuck out to me as being misplaced on the list though were Foursquare and Farmville. Both are regular targets of ridicule as time-sinks, examples of [...]
Entries Tagged as 'society'
The Importance of Farmville
June 2nd, 2010 · 4 Comments · Theory
Tags:Advertising·agencies·brand·ethics·farmville·foursquare·Jane McGonigal·social web·society·strategy
Face of Media
June 1st, 2010 · No Comments · Advertising
Last week I had a chance to sit down with Bret Bernhoft from the Face of Media podcast to talk about brands on the web, what competition means now, and a little about what Fight is up to these days. You can listen to part one here. And Part two here. For you convenience, I [...]
Tags:Advertising·agencies·brand·Bret Bernhoft·Flickr·society·strategy
Things I Liked (05.28.10)
May 28th, 2010 · 1 Comment · Stuff I Like
To attempt to balance the ratio of time I spend here talking about things I don’t like to those I do, I’m going to try an experiment: “Things I Liked” will be a weekly list of 5 things I enjoyed that week. We’ll see. BPGlobalPR Sometimes people ask me about the name of this site. [...]
Tags:Advertising·Apple·ethics·iPhone·journalism·society·Twitter
A Very Sad Tiger
April 7th, 2010 · 10 Comments · Letters to Brands
A lot of people seem to think the latest Nike spot, effectively marking Wood’s return to Golf and the brand, is some kind of bold and daring piece. I have to disagree with these people. If you haven’t seen it, take a watch: While it has all the affectations of a serious and daring spot [...]
Tags:Advertising·brand·Nike·society·tiger
God Save the Nerds
March 22nd, 2010 · 1 Comment · Advertising
There seems to be a lot of concern recently that A) Advertising is in crisis, and B) That nerds, MBAs, bean-counters, data, numbers and/or strategists are to blame While I agree there is reason to worry, I’m quite certain the underlying problem has nothing to do with nerds, or MBA’s, strategists or…numbers. Rather I believe [...]