I was reading this today about Belgian agencies holding a “virtual strike” against their…potential clients?…in an effort to show their….value?…
I don’t know. Something.
The whole thing seems very conceptually messy and comes off like the whining of the prima donnas I think most people believe make up the ad industry.
Setting aside for a moment the [...]
Entries Tagged as 'strategy'
We’re not here this week. Next week back to normal.
February 11th, 2010 · 3 Comments · Advertising
Tags:Advertising·agencies·ROI·strategy
Introduction to Iterative Marketing
February 10th, 2010 · 2 Comments · Theory Stuff
The first week of February I was in New Orleans presenting this deck for WebTrends Engage conference.
Iterative Marketing
As you can probably guess from the title, the goal of the session was get people thinking about a different way to look at how brands relate to their audience, how agencies can more consistently deliver better experiences [...]
Tags:Advertising·agencies·brand·engage·metrics·presentation·ROI·strategy·webtrends
Tablet is the New iMac
January 25th, 2010 · 12 Comments · Things I Know Nothing About
I’m just going to say what I’m thinking: The Apple tablet is to 2010 what the iMac was to 1998.
It’s not an answer to ultra-portibles or e-books or any of that. It’s an answer to what personal computing should be now.
In a lot of ways, the original Macintosh from 1984 is a better model [...]
The Reason for the Plan
January 20th, 2010 · 1 Comment · Advertising
“The United States, which has been in existence since 1789 has never had a plan, the United States does not have outcome based indicators [...] it’s no wonder we’re a mess, we don’t know where we’re going, we don’t know what’s working, we don’t know what’s not working…”
David Walker, author of “Comeback America”
David Walker was [...]