One of the reasons I haven’t been writing here as much is because I’ve been writing a couple articles for other sites. One of those is part of a multi-part series for WebTrends on iterative marketing. Part two is now live. If you missed it – part one is here.
Entries Tagged as 'webtrends'
More about Iteration
May 14th, 2010 · No Comments · Advertising
The first in a series of three posts I’m working on for WebTrends about iteration in digital marketing. As a bonus, Ishtar makes an appearance!
Tags:Advertising·agencies·iteration·strategy·theory·webtrends
Introduction to Iterative Marketing
February 10th, 2010 · 6 Comments · Theory
The first week of February I was in New Orleans presenting this deck for WebTrends Engage conference. Iterative Marketing As you can probably guess from the title, the goal of the session was get people thinking about a different way to look at how brands relate to their audience, how agencies can more consistently deliver [...]
Tags:Advertising·agencies·brand·engage·metrics·presentation·ROI·strategy·webtrends