This is Violence

“The point of grammar is to facilitate clear and precise communication, to make language reflect thought and intention as closely as possible. On that front, a lot of colloquial bad grammar is actually GOOD grammar. I think focusing on grammar for grammar’s sake is a mistake.”

-

John Green (via runalovegood)

This guy gets it.

(via sylviawrath)

Someone needs to tell all the AP kids….

(via zeenie)

I think this is mostly true, but not entirely true.

As someone who’s grasp of even basic grammatical rules is fleeting at best, and who is a fairly firm believer in power of slang and colloquialisms, and who only recently acquiesced to using apostrophes in possessives (I’m a child of the IM era), I recently had my eyes opened to an additional factor in this discussion by way of David Wallace’s essay “Tense Present” which is: the baseline effectiveness of relaying a concept is only part of the equation. Your choice of words and the way you structure them are also a critical aspect how you convey what you’re thinking in the context of the reader.

In this way, I think using slang and colloquialisms are 100% acceptable as long as their meaning as signifiers of larger concepts is something you want your reader to infer - like in Infinite Jest, for example (to stay with the DWF thing). If on the other hand, you’re writing for an audience that doesn’t use that sort of language you should make the choice to use it conscious of what you’re signifying by doing so.

(via zeenie)

The Shortest Horror Story Ever

fionacinelli:

blackcarbs:

The last man on Earth sat alone in a room. There was a knock on the door.

-Frederic Brown

Oh hell, how am I supposed to sleep now.

The first time I read this I sort of chuckled a little. Then I stopped for a second and thought: that’s actually pretty terrifying.

(Source: partyprofessor, via annie)

Pitch/Reality Fail

Out for drinks with friends last week, the topic of conversation turned to recalling/comparing either the dumbest things we’ve heard of getting pitched to clients, or worse, the dumbest things we’ve had to pitch to clients ourselves.

If you’ve worked in or around advertising for any length of time, you have almost certainly, at one point or another, been witness to an idea that is so mindbendingly stupid, but that also somehow survives to a pitch, it sort of forces you begin to question reality. I’m not entirely sure how or why this happens, but once you get done putting your mind back together, they usually make for great stories. And so we came up with the idea for the “Pitch Fail” blog. A blog meant to house peoples stories of terrible ideas so that they wouldn’t have stay in your head.

It was just exactly the sort of idea that I spend a few hours planning with friends, and that we’ll promise that we’re “really going to do this - not like last time”, and then we don’t do it anyway.

But what I did think it would be good for, the blog idea, was a bit in a longer piece of fiction of I’ve been working on. The problem, which I came to pretty much as soon as I started writing, was that framed as fiction, all the things that made this funny no longer seemed funny. My first assumption was that it was my own feeble skill as a writer and that my attempts to fictionalize the concepts had robbed them of some critical ingredient. But then, even just writing down actual pitches verbatim, not exaggerating them at all, when presented as fiction, they all sounded just way too bizarre to come off as credible.

I was reminded of something I once heard Sarah Vowel say about why she liked writing non-fiction: with non-fiction you could writing far more unbelievable things than you ever could in with fiction.

I can’t speak for other professions, but it’s a weird thing when you realize the work you do is sometimes so disconnected from reality that it won’t even work as a joke.